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Pacha Mama

Pacha Mama

27th November 2025

02:00 - Los Angeles
05:00 - New York
10:00 - London
11:00 - Kigali
11:00 - Oslo
11:00 - Amsterdam
12:00 - Moscow
13:00 - Dubai
17:00 - Hong Kong
18:00 - Seoul
19:00 - Melbourne/Sydney
Exceptional coffees from Peru's Selva Central

Exceptional coffees from Peru's Selva Central

Taste the region. Reward the producers.

For over a decade, we've partnered with the Pacha Mama, Allpa Ruru and CACI Satinaki to shine a light on producers from Miguel Grau, Perene, Chanchamayo and Satipo (Junin); and Oxapampa (Pasco) from the central highlands forest of Peru. This auction rewards quality with transparency and brings buyers and farmers together.

This auction celebrates micro-lots grown between 1,400-1,800 m in the Andean foothills. Training, technical support and joint quality management ensure each lot is processed with care. The result is distinctive profiles that reflect ecological responsibility, craftsmanship and a deep connection to place.

 
 

High-scoring micro-lots, fairly priced, with real impact.

For the first time, our auction is open to the entire international coffee community.

This is where quality meets community—and where exceptional coffees find their perfect homes. Don't miss the opportunity and apply to bid!

 
 
 
 
 
 

Winners Auction Set

$240.00 Usd

Ordering samples allows you to taste each lot prior to the auction and be ready to bid!

Sample Set Contains:

  • 20 samples of 100 grams each
  • International shipping included
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The Selva Central Best Cup

Jury & Winners Selection

The fourth edition brings the region's finest micro-lots to the world, advancing through a calibrated, SCA-aligned pathway from pre-selection to national (Semifinal) and international (Final) competition, and culminating in a live online auction of the top winning lots.

Event Schedule:

  • Call for entries — Sep 5, 2025
  • Semi-final — Sep 13, 2025
  • Final cupping & selection of 20 micro lots — Oct 10, 2025
  • Online auction — Nov 27, 2025
  • Awards & community event — Nov 29, 2025
Exceptional coffees from Peru's Selva Central

Junín, Peru: Where Altitude Shapes Aroma

Smallholder cooperatives cultivating standout Arabicas in the central highlands.

Communities:
Miguel Grau, Perené, Chanchamayo
Altitude:
1,400-1,800 masl
Stewardship:
Ecological practices and meticulous processing
Backbone organization:
CACI Satinaki (founded 2017 from the Grano de Oro Farmers Association) providing training, technical support and quality management

FAQ's

If you're new to online coffee auctions, here's a quick overview of how it works:

Q. How do I participate in an auction?
  1. Register and create a V-Auction Account

    • To join any V-Auction event, you must create a V-Auction account. During registration, you'll need to agree to our Auction Platform's Terms & Conditions. This step ensures we can verify your identity and that you understand and accept our policies.
  2. Accept the Bidding Agreement

    • Each auction has its own bidding agreement. To place bids and order samples, you must accept the specific agreement for the auction you wish to participate in.
    • Please complete the application with as much information as possible to facilitate the review process.
  3. Discover more auctions!

    • Your V-Auction account grants you access to all coffee auctions hosted by V-Auction.
    • Remember, you must apply to bid in each separate auction, even if you already have an account.

If you have any questions or need assistance, please reach out to our support team pachamama@v-auction.com. We're here to help!

Q. How does this type of auction work?

A. The most important part of any auction is the bidding. Specialty coffee auctions work as a 'Helmsman' style auction also known as multi-unit. It works like this:

  • Open bidding starts and continues on all lots simultaneously until each and every lot has received an initial bid.
  • As soon as each lot has received a bid, the auction clock for each lot, starts ticking down from 3 minutes towards zero.
  • Every time a bid is placed, the clock resets to 3 minutes remaining.
  • Once the clock reaches zero, the auction is over and the winners are declared.

This means the full value is achieved for each and every coffee in the auction. This is because the outcome for each coffee is tied to the outcome of the auction as a whole. The more people bid, the more the coffees remain available across the whole auction. This means the producers will receive good value for their coffee and we will all contribute to the sustainability of their farming.

Q. How do I place bids in the auction?

A. Bids can be made in one of three ways:

  • Next Suggested Increment: Click the "Bid" button, then "Confirm" to bid at the next increment.
  • Higher Amount: Enter an amount higher than the current increment in the text box, click "Bid", and then "Confirm".
  • Auto Bidding: Set a maximum amount you are willing to spend. The system will automatically bid on your behalf up to this amount. If the bidding exceeds your set amount, you will need to place another auto-bid to continue.
Q. What happens after I win a lot?

A. Payment for auction lots is due in full within 15 days after the auction date. Please ensure you are familiar with the Terms & Conditions you agree to when registering for the auction.

If the winning bidder does not pay within this time, the lot will be offered to the second-highest bidder.

After the auction closes, we will contact you to arrange payment, contracts, and shipping. Once agreed upon, payment can be made via bank or wire transfer. Other options are available and can be discussed as needed.

For destinations not served by our certified coffee importers, full payment is required before the coffee leaves the country of origin.

Questions About the Auction?

We're here to help!

Feel free to reach out to us via email, and our team will get back to you as soon as possible.

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