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Pacha Mama

Pacha Mama

27th November 2025

02:00 - Los Angeles
05:00 - New York
10:00 - London
11:00 - Kigali
11:00 - Oslo
11:00 - Amsterdam
12:00 - Moscow
13:00 - Dubai
17:00 - Hong Kong
18:00 - Seoul
19:00 - Melbourne/Sydney
Exceptional coffees from Peru's Selva Central

Exceptional coffees from Peru's Selva Central

Taste the region. Reward the producers.

For over a decade, we've partnered with the Pacha Mama, Allpa Ruru and CACI Satinaki to shine a light on producers from Miguel Grau, Perene, Chanchamayo and Satipo (Junin); and Oxapampa (Pasco) from the central highlands forest of Peru. This auction rewards quality with transparency and brings buyers and farmers together.

This auction celebrates micro-lots grown between 1,400-1,800 m in the Andean foothills. Training, technical support and joint quality management ensure each lot is processed with care. The result is distinctive profiles that reflect ecological responsibility, craftsmanship and a deep connection to place.

 
 

High-scoring micro-lots, fairly priced, with real impact.

For the first time, our auction is open to the entire international coffee community.

This is where quality meets community—and where exceptional coffees find their perfect homes. Don't miss the opportunity and apply to bid!

 
 
 
 
 
 

Winners Auction Set

$240.00 Usd

Ordering samples allows you to taste each lot prior to the auction and be ready to bid!

Sample Set Contains:

  • 20 samples of 100 grams each
  • International shipping included
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The Selva Central Best Cup

Jury & Winners Selection

The fourth edition brings the region's finest micro-lots to the world, advancing through a calibrated, SCA-aligned pathway from pre-selection to national (Semifinal) and international (Final) competition, and culminating in a live online auction of the top winning lots.

Event Schedule:

  • Call for entries — Sep 5, 2025
  • Semi-final — Sep 13, 2025
  • Final cupping & selection of 20 micro lots — Oct 10, 2025
  • Online auction — Nov 27, 2025
  • Awards & community event — Nov 29, 2025
Exceptional coffees from Peru's Selva Central

Junín, Peru: Where Altitude Shapes Aroma

Smallholder cooperatives cultivating standout Arabicas in the central highlands.

Communities:
Miguel Grau, Perené, Chanchamayo
Altitude:
1,400-1,600 masl
Stewardship:
Ecological practices and meticulous processing
Backbone organization:
CACI Satinaki (founded 2017 from the Grano de Oro Farmers Association) providing training, technical support and quality management

FAQ's

If you're new to online coffee auctions, here's a quick overview of how it works:

Q. How do I participate in an auction?
  1. Register and create a V-Auction Account

    • To join any V-Auction event, you must create a V-Auction account. During registration, you'll need to agree to our Auction Platform's Terms & Conditions. This step ensures we can verify your identity and that you understand and accept our policies.
  2. Accept the Bidding Agreement

    • Each auction has its own bidding agreement. To place bids and order samples, you must accept the specific agreement for the auction you wish to participate in.
    • Please complete the application with as much information as possible to facilitate the review process.
  3. Discover more auctions!

    • Your V-Auction account grants you access to all coffee auctions hosted by V-Auction.
    • Remember, you must apply to bid in each separate auction, even if you already have an account.

If you have any questions or need assistance, please reach out to our support team beycoauctions@v-auction.com. We're here to help!

Q. How does this type of auction work?

This event features two distinct auction styles across two days, offering different ways to bid and win!

Day 1: Timed Auction

Our first day operates as a timed auction, running for a set 4-hour period (from 9 AM to 1 PM). During this time, all available lots are open for bidding simultaneously.

Here's how it works:

  • You can place bids using the next suggested increment.
  • Alternatively, you have the option to "Buy Now" and secure an item immediately at a set price.
  • When 1 PM arrives, the auction concludes, and winning bidders will be notified.

Please note: Any lots that don't sell during the timed auction may or may not be carried over to the second day's reverse auction.

Day 2: Reverse Auction

Get ready for an exciting reverse auction on Day 2! This style is dynamic and fast-paced, as the prices for all lots will gradually decrease over time.

Here's how you can participate:

  • All lots begin with an opening price that will continuously drop.
  • The first person to place a bid wins the lot at its current, decreasing price. By bidding, you are accepting that price.
  • Lots will drop out as soon as someone bids on them, so keep a close eye on the items you want and be quick to bid!
Q. How do I place bids in the auction?

A. Bids can be made in one of three ways:

  • Next Suggested Increment: Click the "Bid" button, then "Confirm" to bid at the next increment.
  • Higher Amount: Enter an amount higher than the current increment in the text box, click "Bid", and then "Confirm".
  • Auto Bidding: Set a maximum amount you are willing to spend. The system will automatically bid on your behalf up to this amount. If the bidding exceeds your set amount, you will need to place another auto-bid to continue.
Q. What happens after I win a lot?

A. Payment for auction lots is due in full within 15 days after the auction date. Please ensure you are familiar with the Terms & Conditions you agree to when registering for the auction.

If the winning bidder does not pay within this time, the lot will be offered to the second-highest bidder.

After the auction closes, we will contact you to arrange payment, contracts, and shipping. Once agreed upon, payment can be made via bank or wire transfer. Other options are available and can be discussed as needed.

For destinations not served by our certified coffee importers, full payment is required before the coffee leaves the country of origin.

Questions About the Auction?

We're here to help!

Feel free to reach out to us via email, and our team will get back to you as soon as possible.

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